Typo - A Great Read

Back in early July via Richard Charkin’s blog I was alerted to ‘Typo’, David Silverman's book about his catastrophic business collapse running a typesetting company. Richard gave it an excellent review and in its own small way proved the potential of the internet to market books is the way forward - but not like most publishers think it should be done.

It was also interesting because Jonathan Main at the Bookseller Crow immediately posted a message on your blog saying he'd secured a supply of the books from the publisher's MySpace site. I ordered it from them - it arrived and I've just finished reading it. It is an absolutely brilliant book, not just if you're into typesetting. The story concerns David and his partner buying a typesetting company in Iowa, see it begin to grow and then ultimately collapse through a series of unfortunate situations - personal and professional. It reminded me of one of my favourite sayings - in business you can never save yourself to prosperity.
It's the story of every company as much as David's company. It's also extremely funny, insightful and ultimately heartwarming.