Corporate To Last

Ever wondered where the idea for the Chicago logo came from?


John Berg, the head of the art department at CBS got designer Nick Fasciano to produce it to his layout. On almost all the band’s albums the logo is in the same place and is about the same size on each one. They were arguably the first band to take corporate branding seriously- some have argued it was perhaps a weakness, but they're still touring and the logo looks no different. Check out their website HERE