The Scotsman's Irrelevant

Interestingly the circulation of the Scotsman was 46, 976 between July and December last year. That's less than 1 in 100 Scots who are buying the paper. They manage to get their readership figures up to 177,000, meaning around 1 in 30 Scots actually read The Scotsman, making it largely irrelevant. (Note to self, cancel subscription)